White Label Project (WLP), known for its online concept store and newly opened flagship space in Berlin Mitte, is set to present its first-ever physical exhibition and pop-up store in Copenhagen. Taking place from June 18 to 21 during 3 Days of Design, the event will be held at Ruby Atelier on Amaliegade 6. WLP’s exhibition is not just about showing products—it’s about sharing voices and ideas from communities across the world through design.
The curated space brings together a thoughtful lineup of impact-driven brands from Mexico, Guatemala, Ukraine, India, and South Africa, as well as furniture and lighting design from Italy and Canada. These brands share a commitment to sustainability, cultural storytelling, and design that builds meaningful connections between tradition and modern life.
“We want to create an exciting design and shopping destination giving space and visibility to exciting impact-driven design studios from all around the world in dialogue with the Scandinavian design scene,” say the WLP founders, Ann-Kathrin Zotz and Caroline Foerster, about their exhibit and pop-up in Copenhagen. “This is about more than showcasing beautiful pieces. It is about telling the stories behind them, exploring cultural heritage, and celebrating the inspiring people who create them.”
Visitors will find standout work from Caralarga (Mexico), a studio that transforms raw cotton, textile offcuts, and sustainable Sansevieria fiber—sourced in partnership with Yucatán’s Taller Maya—into handcrafted large- and medium-format wall hangings. Nada Duele (Guatemala) collaborates with local artisans across disciplines to create interior pieces using natural wool, metal, glass, and stone. Gunia Project (Ukraine) works with women from different regions of the country to reinterpret local craft traditions through playful ceramics, jewelry, and apparel, while Claymen (India), Ensamble Artesano (Mexico), and Pichulik (South Africa) bring their distinct approaches to design rooted in storytelling and heritage.
Furniture and lighting installations by Potocco (Italy) and Bocci (Canada) will also be on display, tying together a layered, cross-cultural design experience within the exhibition space.
The event offers an opportunity not only to browse and shop but to meet some of the people behind the brands. During the vernissage on June 19 from 5:00 to 9:00 PM, visitors can connect with founders and artisans who will be present to share insights into their practices, materials, and inspirations.
The exhibition and pop-up will remain open during 3 Days of Design and beyond. It’s set up as a space where people can engage with design that carries stories—stories that aren’t always heard in the mainstream design scene. Through this gathering of global studios, WLP is creating a platform that highlights how heritage and innovation can move together, offering a grounded, real look at what contemporary design means when it’s deeply connected to place and people.
