Louis Vuitton has signed a multi-year partnership with Real Madrid, marking a new chapter in the luxury house’s growing relationship with global sport. As part of the collaboration, Louis Vuitton has designed exclusive formal wear and formal travel wear for the club’s Men’s and Women’s Football teams, as well as the Men’s Basketball team.
This marks the first time Louis Vuitton has created a full formalwear wardrobe for a sports club. The initiative signals how the brand is expanding its presence in professional sports, not just as a maker of trophy trunks but as a direct partner in shaping how athletes are represented off the field. The collections include ready-to-wear garments, shoes, accessories, and bespoke luggage, created by Louis Vuitton’s Men’s studio led by Creative Director Pharrell Williams.
The formal looks will be worn by players and representatives during official travel and events. Each piece has been designed with a focus on tailoring, comfort, and visual identity. Jackets and trousers feature subtle but distinctive details, including a label made from VVN (natural cowhide leather), embossed with the Louis Vuitton signature and stitched onto lapels and trouser pockets. This leather is the same used in Louis Vuitton trunks, reinforcing the connection between travel, legacy, and style.
Pietro Beccari, Chairman and CEO of Louis Vuitton, said, “We are proud to support a club whose history, marked by countless national and international victories, continues to inspire entire generations. Louis Vuitton and Real Madrid share foundational values that have propelled them to the highest peaks of their respective disciplines, driven by an uninterrupted quest for excellence, surpassing oneself, and a spirit of innovation.”
The formal travel wear has been created specifically for international trips. The collection includes functional yet elevated garments made from performance-oriented materials with a structured, timeless design. Accessories such as a navy embroidered cotton cap, a palladium-finish LV buckle leather belt, and the flexible LV Soft bag are included as part of the travel wardrobe.
A complete set of bespoke luggage also forms part of the offering. This includes the Horizon 55 carry-on, the Keepall bag, and the Christopher backpack, each finished in Louis Vuitton’s Monogram canvas. These pieces are customised with white-and-gold stripes that reflect Real Madrid’s colours and are personalised with “RM” initials through the brand’s Mon Monogram service. Each bag also features a leather charm designed in Real Madrid colours. This charm has been created exclusively for the partnership and is not available for purchase.
Designer Mr. Williams said, “Real Madrid stands for excellence and evolution—always pushing forward. That energy fuels what we do at Louis Vuitton. This wardrobe was made to move with that same spirit—pieces that travel with purpose, strength, and style. Real Madrid and Louis Vuitton share a deep respect for the community—it’s why we do what we do, and that shared value is what makes this connection feel so powerful.”
Emilio Butragueño, Director of Institutional Relations, said, “At Real Madrid, we relentlessly pursue excellence as the path to remain at the top. That same philosophy defines a brand as iconic in the luxury industry as Louis Vuitton. Both of us have managed to transcend time, and we share not only the responsibility of building a legacy, but also the purpose of inspiring the world—beyond our respective industries.”
The collections will remain exclusive to Real Madrid and are not available for public sale. However, the Mon Monogram personalisation service and similar emblematic models can be accessed by customers online and in Louis Vuitton stores.
This partnership adds to Louis Vuitton’s long list of collaborations with major sports events, where it has designed trophy trunks and special collections. Since its first involvement with the America’s Cup in 1983, the brand has played a visible role in events like the FIFA World Cup (2010–2022), NBA Finals (2020–2022), League of Legends (2019–2020), Davis Cup, Ballon d’Or, Australian Open, Formula 1 Grand Prix de Monaco, and more recently, the Olympic and Paralympic Games Paris 2024.
By becoming an official partner of Real Madrid, Louis Vuitton is further integrating itself into the performance-focused world of competitive sports. This isn’t just about luxury aligning with legacy—it shows how major fashion houses are actively embedding themselves into global athletic culture. The wardrobe, designed exclusively for players and not for sale, represents a branding strategy built on visibility, influence, and association with sporting excellence. It also confirms what Louis Vuitton has continued to push in recent years: in the world of elite sports, image travels just as intentionally as victory—and Louis Vuitton intends to shape both.
