March 17, 2021: Combining modernism, minimalism and aestheticism, Indian designer Punit Balana’s creations are rooted in Indian culture. Inspired by the local arts of Jaipur and Rajasthan as a whole, he has combined fashion with the need to make conscious choices, thus giving birth to the brand’s latest Spring/Summer edit ‘Mandana’.
Inspired by one of the oldest forms of art in India – ‘Mandana’, this collection celebrates traditional prints with the revival of hand-block motifs. Shades of nature dominate this collection – ranging from greens to ivories to pinks, personifying joy, elation and bliss. Rooted in the principles of comfort and wearability, Mandana is an edit of lehengas, sarees, kurta sets and contemporary prét wear that are easy to move in comfortably. The brand has also designed a head-turner pant-suit to be a part of this collection.
Making a sustainable choice, for Mandana, the brand has only made use of the existing blocks that were already available at the manufacturing unit for over 10 years, to create this entire collection. In terms of fabrics, the brand has incorporated sustainable cotton in this collection which contributes to conscious consumption, thus making this collection a responsibly sourced and produced one.
Modest yet extravagant, Mandana is understated with distinctive charm, while being rooted in the traditional craftsmanship of India.