February 28, 2022: Immersing the viewer in the power of the magical mirror, Alessandro Michele’s latest Gucci collection was more than just a glorious display of clothes. It combined his cultural thinking, a much-loved sports brand and an old luxury brand with new-age connotations that has just produced incredible quarterly results.
As the runway presentation took progress, Mr. Michele’s usual love for colours, drama, volume and provocation could be clearly discerned.
What was new were the references to adidas. The adidas stripes were clearly visible on head gear, coats and jackets. A new logo where the adidas flower was merged with the word ‘Gucci’ was clearly visible.
From sophisticated coats to sporty dresses to lush trademark Gucci gowns, the range was vast, as were the materials and colours employed.
“As a theatrum catoptricum polydicticum, clothes offer themselves as makers of manifold. Wearing them, means to cross a transformative threshold where we become something else; it means to be able to enhance and articulate in a different way our identity and our exhibiting potential,” said Mr. Michele.
His clothes, indeed, transform you to a different era. As usual, the collection is a visual feast. And this particular collaboration with adidas is yet another utopian dream made reality through the Gucci lens.
