Stella McCartney’s Fall Winter 2024 collection makes a strong case for Earth

“Do you still love me?” – asked Olivia Colman’s voice at the beginning of the show.

Presenting a hard-hitting manifesto, a request from Mother Earth – in actor Olivia Colman’s voice – at the beginning of the show, designer Stella McCartney ensured that the message was not lost on the audience. Ms. Colman says strong statements like “Why are you harming me?”, “I still love you. Do you still love me?” and “It’s about f*cking time”.

Stella McCartney Fall 2024

Projected on multiple screens, the message was followed by a strong rendition of Louis Armstrong’s What a Wonderful World. And then came the collection, which is crafted from 90% responsibly sourced materials.

Stella McCartney Fall 2024

All the materials used in the collection are kind to their wearers. Models wore blazers made from responsibly sourced wool. Volume biker jackets are made in vegan leather with no shirt underneath.

Stella McCartney Fall 2024

Croc skirts are constructed from UPPEAL™ – an apple-based vegan alternative to animal skins, made in leather tanneries without any harmful or carcinogenic chemicals.

Stella McCartney Fall 2024

Lead-free crystal constructs and recyclable hammered aluminum sequins form decorative elements on tailoring.

Stella McCartney Fall 2024

The collection’s accessories are as eco-friendly. The new Falabella bags are painted with Airlite – an environmentally friendly technology that actively purifies the air!

Stella McCartney Fall 2024

The denim pieces were made from regenerative cotton, a non-destructive agricultural method that, in fact, regenerates the health of Earth’s soils.

Stella McCartney Fall 2024

Gunning for a classic collection transcending trends, the collection highlighted exaggerated proportions, elevated textures, asymmetric silhouettes and sensual reveals.

Stella McCartney Fall 2024

The collection featured soft natural tones, accented with bolder shades. Dusty pink, immaculate white, fiery red, sky blue, earthy browns – all were a part of the collection.

Stella McCartney Fall 2024

The lip motif was the only print in the collection. The collection’s fluid forms, padded shoulders and knitwear were an ode to comfort. Inspired by Linda McCartney’s wardrobe, drape-sleeved dresses and gowns with dramatic trains created strong shapes.

Stella McCartney Fall 2024

Each piece, featuring a respect for nature while being extremely stylish, shows how fashion can be done.

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