Watch retailer Ethos Watches has opened City of Time in Gurugram, in Delhi NCR, marking a new chapter in India’s luxury watch retail scene. Spanning 22,000 square feet, this space is more than just a store—it’s a destination created for watch lovers who want to dive deep into the world of horology and lifestyle.
City of Time features seven exclusive brand boutiques and two multi-brand galleries, showcasing over 50 independent watch brands. It also includes unique spaces like watchmaking studios, a bespoke bar, and a cigar lounge, setting a new standard for luxury shopping by blending fine timepieces with a relaxed, refined atmosphere.
One of the highlights is that City of Time includes India’s first standalone boutiques for H. Moser & Cie. and Ulysse Nardin. It also features dedicated boutiques for Panerai, Breitling, and Bell & Ross, while Girard-Perregaux and Tudor boutiques will open soon. This mix gives customers access to some of the world’s most respected watchmakers under one roof.
The experience goes beyond just watches. Visitors can enjoy hand-crafted drinks and premium cigars at the bespoke bar and cigar lounge. Meanwhile, the watchmaking studio offers an interactive experience where enthusiasts can see master horologists at work, deepening their understanding and appreciation of the craft.
City of Time’s multi-brand galleries each have their own vibe. Pranav Saboo, CEO and Managing Director at Ethos Watches, said, “City of Time is a dream many years in the making, a bold and uncompromising vision to create the most iconic watch destination India has ever seen. Designed as a sanctuary for horological expression, it is a place where the world’s greatest watchmakers are not merely retailed but represented with dignity, depth, and artistic freedom. Through unmatched customer experience and curatorial excellence, we aspire to set benchmarks that will resonate far beyond our borders and make the world look to India with admiration and pride.”
City of Time, located in Gurugram inside Emaar Capital Tower 2, is now open and available for visitors. Whether you want to find a unique watch, enjoy a drink, or explore the art of watchmaking, this new luxury space offers an experience unlike any other in India.
