It’s not every day that one of the most iconic athletes of our time opens the vault to such personal treasures. As with his trophies, these watches represent moments of luxury, lifestyle and cherished moments. Mr. Brady, whose 23-year career is marked by seven Super Bowl titles and an array of records, has long been known for his passion for watches. Sotheby’s will bring together his personal timepieces, coveted by watch connoisseurs—and the sports memorabilia that has defined his career. These items tell the story of a man who not only dominated his sport, but also became a discerning collector with an eye for craftsmanship and rarity.
At the heart of this collection is a spectacular Audemars Piguet Royal Oak Flying Tourbillon, custom-made for Mr. Brady for Netflix’s Greatest Roast of All Time: The Roast of Tom Brady. This white gold piece, adorned with baguette diamonds and a bespoke salmon dial, features Mr. Brady’s name in calibré-cut diamonds, with the Roman numeral VII symbolizing his seven Super Bowl victories. It is estimated to fetch $400,000 to $800,000.
Other standout pieces include a rose gold Patek Philippe Nautilus, worn by Mr. Brady since 2017. With an estimate of $180,000 to $240,000, it reflects the enduring allure of one of the world’s most sought-after timepieces.
Collectors will also marvel at the Richard Mille RM 35-03 ‘Baby Nadal,’ a marvel of engineering designed in collaboration with tennis legend Rafael Nadal. Encased in blue quartz TPT, the watch is valued between $300,000 and $500,000 and showcases Mr. Brady’s affinity for technically sophisticated timepieces.
Other highlights include Pilot’s Watch TOP GUN Edition ‘SFTI,’ NFL Combine Shirt from 40-Yard Dash, Michigan ‘Final College’ Game Worn Jersey, Mr. Brady’s wristband from “The Comeback” game, 2021-22 Tampa Bay Buccaneers Game Used Helmet and more.
The GOAT Collection is as much about Mr. Brady’s off-the-field life as it is about his football career. On the sports memorabilia side, highlights include jerseys worn during pivotal games, such as his final college game at the University of Michigan, and game-worn items from his time with both the New England Patriots and Tampa Bay Buccaneers. Notably, Mr. Brady’s wristband from his legendary 2017 Super Bowl LI comeback will be on display, offering fans a tangible link to one of the most celebrated moments in sports history.
Before the grand auction on December 10, select items from The GOAT Collection will head on a traveling exhibition, with stops in Los Angeles, Miami, and Dallas, culminating in New York for The Luxury Sales exhibition.
With the spotlight on Mr. Brady’s impeccable taste and sporting legacy, this auction is poised to be a landmark event for both collectors of rare timepieces and sports enthusiasts alike.
