Teaming up with Burgundy Brand Collective, French furniture and lifestyle brand, Ligne Roset, has inaugurated its inaugural exclusive store in Prabhadevi, Mumbai. Burgundy Brand Collective is an omnichannel consumer brands retailer and specialty-brand builder.
The store’s concept is designed by Zameer Basrai of The Busride Design Studio. The 5,200-square-foot store stands as a testament to the meticulous curation of the brand’s contemporary and design-centric offerings. From living and dining furniture to bedroom collections, wardrobe and storage systems, lighting, rugs, textiles, decorative accessories, and occasional items, the showroom unveils a diverse range of sophisticated creations.
Notably, the brand is making a significant investment to provide the world’s shortest manufacturing period of a remarkable 12 weeks. This innovative approach will allow customers to choose between readily available options or opt for personalized, custom creations through the ‘quick ship’ program, reflecting the brand’s unparalleled commitment.
The showroom features a curated selection of iconic pieces, including the Togo sofa, marking its 50th anniversary, the limited Togo Atom (only 878 worldwide) created in collaboration with RAF Simons, and Pierre Paulin’s Pumpkin, a seating design from 1971, originally for the private apartments of French President Georges Pompidou at the Elysée Palace, now being produced for the first time.
The store also features the brand’s bestsellers and new models unveiled in Paris as part of the 2023 collection.
