The design team at Paul Smith envisioned a timeless and revitalizing transformation for men’s fashion as they crafted the AW 2024 collection. In pursuit of a classic yet refreshing revamp, the designs sought to infuse a breath of new life into traditional menswear aesthetics.
From tailored silhouettes to innovative prints, and a rich color palette, the AW 2024 collection by Paul Smith pays homage to established sartorial traditions, but also introduces an exciting narrative that speaks to the ever-evolving nature of fashion. The result is a sophisticated and updated interpretation of classic menswear, where traditional elements seamlessly coalesce with contemporary.
Traditional English dress codes are revived in the form of suits featuring more generous cuts, accompanied by double-pleated trousers and distinctive details such as inverted pleats and belted backs.
The statement outerwear draws inspiration from the utilitarian design of despatch rider coats worn during World War II. A rural influence takes center stage with jackets reminiscent of classic country walking coats. For a contemporary twist, these jackets can be coordinated with fatigue-style trousers.
Departing from the usual designs, the new contemporary interpretations are infused with a vibrant color palette, showcasing shades of purples and greens, complemented by vivid, eye-catching patterns.
Inspired by the ornate beaux-arts style wallpapers and early photographic experiments, the ‘Photogram’ print is the highlight of the collection.
Furthermore, the selection of fabrics is also quite ingenious. Traditional materials like British gabardine, cavalry twill, and tailoring flannel coexist with unconventional elements such as grungy mohair, overdyed denim in vivid hues, and bleached military surplus cotton drill.
Almost every piece in the collection can be styled innovatively. This is a modern men’s wardrobe dipped in British history.