LVMH-owned fragrance brand Acqua Di Parma opens its unique café in Seoul

The cafe is a romantic retreat in the heart of Seoul, South Korea.

Italian brand Acqua Di Parma unveiled the Yellow café in Seoul, seamlessly blending Italian charm with the dynamic spirit of the city. Located at Lotte Avenuel Jamsil B1F and designed by Dorothée Meilichzon, cafécafe serves as a sensory haven, inviting patrons to indulge in both fragrance and flavor.

Acqua di Parma Cafe

Beyond fragrances, the Yellow Cafe offers a range of products along with delectable delicacies, marking it as a unique and luxurious addition to Seoul’s urban landscape.

The architecture is characterized by curved arches to mirror the classic Italian aesthetic. Additionally, it incorporates the brand’s Art Deco elements, like the Colonia bottle, showcased in columns and tables.

Acqua di Parma Cafe

“Designing the Acqua di Parma space in Korea was an exploration of cultural synthesis and vibrant aesthetics. My vision was to build bridges that connect the architectural heritage of Italy, particularly Milanese design, with the dynamic spirit of Korea, especially Seoul. I drew inspiration from the Memphis movement while paying homage to giant monuments, white stone, arches, vaults, and porticos that speak of timeless beauty. They are all coming together to create a space that is as much a cultural dialogue as it is a design statement,” says Ms. Meilichzon.

Acqua di Parma Cafe

Infused with the brightness of yellow and almost playful-yet-modern furniture, this delightful destination promises an exquisite fusion, tapping into Seoul’s lively atmosphere. With the rise of international brands’ interest in South Korea, this café opens at the perfect time and location.

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