Watchmaker Tudor boasts a rich and enduring legacy of active participation in competitive motorsport, spanning across several decades. The brand’s support for winning teams traces back to the late ’60s, marked by the inception of the Tudor Watch Racing Team, which played a key role during the golden era of motorsport. This commitment continued through the years, culminating in recent triumphs in the IMSA TUDOR United SportsCar Championship.
Fast forward to 2024, and Tudor is set to make a return to the racing grid. In a strategic alliance, Tudor has joined forces with the Visa Cash App RB, signaling a new chapter in the brand’s motorsport legacy. This collaboration shows Tudor’s enduring commitment to the high-speed world of racing. As the engines roar and the competition intensifies, Tudor stands ready to embrace the challenges and successes that come with the adrenaline-fueled realm of motorsport.
During the unveiling of the new F1 car in Las Vegas by the V-CARB Formula One Team, the Tudor logo was embellished on the nose of the car in front of the driver and the interior of the halo safety device. In addition, the team’s drivers, Yuki Tsunoda and Daniel Ricciardo, showcased the new uniforms featuring the Tudor shield prominently on their chests. Notably, both drivers also had the Tudor watches on their wrists.
“Tudor has always been fueled by a daring spirit, a consistent will to do things differently. And this spirit—we call it Born to Dare—is exactly what Visa Cash App RB is demonstrating heading into the 2024 F1 season. We’re beyond thrilled to return to motorsport with a partner that’s ready to take on the challenge,” explained Tudor’s CEO, Eric Pirson.
Tudor is gearing up at full speed for the upcoming 2024 Formula 1 season alongside Red Bull’s Formula One team.
