After opening its first-ever resort store in Dubai at Atlantis The Royal in November 2023, Louis Vuitton has now sent its adorable mascot – Vivienne – from Paris to Dubai. In a city known for its opulence and grandeur, Atlantis The Royal in Dubai is going beyond the ordinary to celebrate its first anniversary, in collaboration with Vivienne. Recognizing the weariness that often accompanies travel, the hospitality team at Atlantis The Royal has conceived a unique plan to welcome and enchant their guests.
First introduced to the world in October 2017, Vivienne has undergone a remarkable transformation this February. She now graces the resort in the form of six larger-than-life statues, each embodying a distinct personality and narrative. These six Viviennes artfully depict the playful character as she embarks on the ultimate vacation within the lavish confines of Atlantis The Royal.
Positioned strategically around the resort, each statue invites guests to explore and engage with Vivienne’s delightful escapades, from relaxed Sailor Vivienne to playful Roller Vivienne.
To guide guests on their adventure with Vivienne, a digital map has been curated, revealing the locations of the statues scattered throughout Atlantis The Royal. As guests explore the resort, the map comes to life, with animated markers appearing to indicate the whereabouts of each Vivienne.
Speaking on the collaboration, Timothy Kelly, President of Atlantis, comments, “One year ago we brought Beyoncé to help us introduce Atlantis The Royal to the world, so for our first birthday we wanted to steer away from the expectations of holding another event and head towards something a little more surprising. Working closely with the Louis Vuitton team, we’ve been able to harness the intersection between fashion, art and travel yet again, to create another iconic Atlantis experience, but that this time, we invite the world to come and celebrate along with us.”
The collaboration between Atlantis The Royal and Louis Vuitton doesn’t stop at that, it extends to a limited edition collection of 18 trunk stickers. Crafted to commemorate the resort’s first birthday, these stickers showcase the fusion of the two iconic brands. Guests can adorn their luggage or personal items with these limited edition stickers, proudly carrying a piece of the Atlantis The Royal and Louis Vuitton wherever they go.
These stickers will be gifted to guests staying at the resort until May 31, 2024, for each night of their stay, creating a tangible and cherished memory of their time at Atlantis The Royal.
