Renowned fashion designer Ravi Bajaj has unveiled AURUM, his latest label, at a star-studded fashion show at DLF Emporio, Vasant Kunj. In collaboration with T&T Motors, this launch marks a transformative moment in luxury wedding wear. AURUM is a contemporary label at its core, yet deeply traditional at heart, redefining bridal couture with a fusion of timeless elegance and modern flair.
A young Sikh with a passion for fashion in the early 1980s, Mr. Bajaj pursued his dreams abroad, supported by the retirement fund of his Canadian godmother. Returning to India in 1986, he established his eponymous label a year later. Known for introducing structured silhouettes at a time when fluidity dominated, Mr. Bajaj quickly earned fame in the 1990s.
The label’s name reflects its cultural richness, where aurum literally translates into “gold” in Latin, “nectar” in Sanskrit, and “gold thread” in Urdu. Each piece in the collection embodies this ethos, showcasing intricate craftsmanship and a commitment to excellence.
Speaking on the launch of the new label, Mr. Bajaj said, “AURUM is a comprehensive wedding wear label. We’re not just about the bride and groom; we’re catering to the entire wedding celebration. From Mehndi to the grand reception, we’re offering stylish and elegant options for every occasion. Our ‘Sufi Nights’ collection is a prime example of our commitment to diverse themes.”
The models flawlessly presented the exquisite collection, complemented by stunning jewellery from Rose, the official partner. To cap off the evening, Ajay Bijli, Founder of PVR Cinemas and close friend of Mr. Bajaj, wowed the audience with an unforgettable performance.
This collection breaks new ground with lace and organza in menswear, even boldly and beautifully incorporates pearls into masculine designs. The womenswear highlights the signature Ravi Bajaj style, with breathtaking lehengas and “Flapper” 1920s-inspired evening gowns that offer a chic, contemporary flair. Of course, the collection wouldn’t be complete without the iconic Ravi Bajaj sarees, which have been reimagined with even greater opulence.
An extensive selection tailored to the tastes of the discerning bride and groom will be presented as customers step into the world of AURUM at the newly redesigned boutique at DLF Emporio. It is an homage to the founder’s legacy while embracing modernity.
