TUMI celebrates the Lunar New Year with artistic snake-inspired design

Featuring gold-strokes on a black canvas, the new limited collection is now available.

Luggage and travel brand TUMI is ushering in the Year of the Snake with a dazzling limited-edition capsule collection. This 2025 Lunar New Year Collection captures the mystique of the snake, this year’s zodiac symbol, through striking calligraphic brush stroke designs rendered in a gilded gold motif.

Tumi Snake Lunar New Year 2025

The collection’s standout features include eye-catching gold accents and a collectible “Lucky Coin,” designed to bring good fortune not only to the year ahead but also to every journey the wearer embarks upon.

Merging style and practicality, the collection spans an impressive selection of products for men and women, showcasing iconic designs from the Alpha Bravo, Voyageur, and TUMI+ lines.

Tumi Snake Lunar New Year 2025

The hyper-functional Alpha Bravo collection seamlessly blends practicality with impeccable attention to detail. For the Year of the Snake, TUMI has elevated key styles like the Navigation Backpack, Compass Crossbody, Platoon Sling, Retreat Tote, and Packable Backpack with striking gold brushstrokes set against a sleek black base.

Tumi Snake Lunar New Year 2025

Each lightweight yet durable piece features a distinctive snake-shaped luggage tag, while select designs include a TUMI Lucky Coin hidden inside—an homage to the traditional jade pendant believed to bring luck and prosperity.

Practical, purposeful, and perfect for the stylish professional, the Voyageur collection features meticulously designed backpacks that make carrying essentials effortless. For the Year of the Snake, TUMI has reimagined the Halsey Backpack, Ramsay Backpack, and Pouch, crafted in versatile black nylon, with elegant gold brushstroke graphics and the signature Lucky Coin.

Tumi Snake Lunar New Year 2025

TUMI+ adds another layer of functionality and personalization to everyday organization. This year’s Lunar New Year edition sees the golden snake weaving across the Mobile Organizer, Zip-Around Case, Pouch with Strap, and Modular Accessory Pouch, bringing good fortune to every journey.

Tumi Snake Lunar New Year 2025

The 2025 Lunar New Year Collection is available globally at TUMI stores and online at TUMI.com.

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