SANDRO Paris has long been celebrated for its seamless blend of modernity and classic style. Among the pioneers of the affordable luxury movement, the brand has garnered significant acclaim. With an established presence across numerous Asian markets, SANDRO is now set to introduce its distinctive collections to India.
This brand had unveiled its first store in India at Jio World Drive, Mumbai, in partnership with Reliance Brands Limited (RBL). The boutique will showcase collections for both women and men. The 1,600-square-foot Mumbai store mirrors SANDRO’s flagship concept, inspired by its Parisian debut on rue Saint-Honoré.
Designed with a blend of poetry and artistry, the space integrates sustainable materials like travertine and responsibly sourced wood, along with marmorino walls and Portuguese ceramics. Warm lighting and carefully curated zones for menswear and womenswear create a luxurious yet inviting atmosphere.
In celebration of its Indian debut, SANDRO presents its Holiday collection, a harmonious blend of elegance and modernity. The collection highlights luxurious textures, intricate embellishments, and timeless silhouettes reimagined with a contemporary edge.
From rhinestone-adorned tweed jackets to elegantly pleated trench coats, each piece reflects impeccable craftsmanship and enduring style. The collection’s refined color palette—featuring black, navy, brown, and grey—comes to life through a curated selection of Italian Cashmere jumpers, overshirts, and jackets.
Designed for versatility, these pieces effortlessly transition from day to night, offering statement looks for both men and women. Capturing the quintessential charm of Parisian sophistication, SANDRO’s Holiday collection epitomizes modern elegance tailored for the discerning Indian audience.
“SANDRO’s eager to connect with India’s dynamic, fashion-forward youth, who appreciate quality and style, and look forward to building a close relationship with this vibrant new audience to become a part of their fashion journey. This opening in India, is paving the way for broader expansion in South Asia. Reliance Brands has a demonstrated successful track record and is the perfect partner for us. We are excited to welcome RBL to the SANDRO family,” Isabelle Allouch, SANDRO’s Global CEO said.
Established in 1984 by Evelyne Chetrite and now also helmed by her son Ilan Chetrite, SANDRO is synonymous with understated luxury and a contemporary aesthetic that seamlessly marries classic and modern styles. Drawing inspiration from Evelyne’s Moroccan roots and Parisian influences, the brand celebrates timeless sophistication imbued with an urban flair.
