Luxury jewelry atelier from the House of Tata, Zoya, introduces its latest solitaire collection, Reborn. The collection is a beautiful expression of Zoya’s love for artistry where each piece speaks volume.
The collection also debuts the Eterna Cut, an innovative star-shaped facet that elevates the solitaire beyond mere adornment into a timeless work of art. This signature cut reflects the ethos of Reborn, stripping away the inessential and focusing on purity, meaning, and enduring brilliance.
The unveiling of a new logo further reinforces this philosophy, symbolizing creation, rebirth, and vitality, core elements that define both the brand and its muse. And this time, the brand presents an evocative multimedia campaign. Directed by Cannes Lion-winning filmmaker Laurence Dunmore, the film shows a woman’s journey as she embraces her feminine essence. Created in collaboration with Wieden+Kennedy India, the campaign signals a new chapter for Zoya marked not only by exquisite craftsmanship but also by a fresh brand identity.
“Unlike other solitaires, the Zoya solitaire isn’t an outward marker. That insight shaped our creative journey. It’s about a woman coming alive as she finds her true, inner self,” Yogesh Rijhwani, ECD at W+K India, said.
Starting at 0.5 carats, the diamonds are enveloped, and uplifted, by the 18kt rose gold around it.
“At Zoya, we understand that a solitaire is far more than a symbol—it is a personal treasure, a reflection of the Zoya woman’s journey. Like her, the unmatched brilliance of our solitaires truly shines with each piece designed to capture her essence. Crafted with exceptional artistry, the Eterna Cut Zoya solitaire radiates captivating fire and scintillation, reflecting her soul, a reminder of her inner brilliance,” Ajoy Chawla, CEO of Jewellery Division, Titan said.
Zoya’s woman is not defined by convention but by her own journey, her own story. In every solitaire, she finds a reflection of her resilience, grace, and the beauty of self-discovery.
