Glenmorangie is raising a glass to Hollywood royalty with its latest global campaign, Once Upon a Time in Scotland, starring Harrison Ford. The 12-episode series, directed by Joel Edgerton, offers an intimate look at the whisky-making process, bringing Mr. Ford to the heart of Glenmorangie’s historic Highland distillery in Tain. Acclaimed fashion photographer Lachlan Bailey captures the cinematic magic in a series of stunning still images.
The series immerses Mr. Ford in the art of whisky craftsmanship, showcasing Glenmorangie’s commitment to quality and tradition. Against the breathtaking backdrop of the Scottish Highlands, the Indiana Jones actor experiences firsthand the skill and dedication that go into creating each bottle. His journey includes learning Scottish pronunciation, navigating kilt etiquette, and sharing a dram of single malt with locals, embodying the brand’s signature warmth.
Caspar MacRae, President & CEO of The Glenmorangie Company, said, “Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie.”
He added, “He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he’s not afraid to laugh at himself — and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour. We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes.”
At the heart of the campaign are Glenmorangie’s flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old. These expressions, known for their complexity and elegance, play a leading role in Mr. Ford’s Scottish adventure, reinforcing the brand’s legacy of excellence.
With Once Upon a Time in Scotland, Glenmorangie blends storytelling, heritage, and Hollywood charisma, inviting whisky lovers to experience the magic.
