Stepping into the new year, Onitsuka Tiger has introduced a denim revolution. The brand has unveiled its latest series, ‘Denivita’, a name derived from “denim” and the Italian word for life, “vita”. True to its name, the collection embodies a vibrant, dynamic spirit, crafted with high-quality Japanese-made denim.
At the heart of Denivita is an emphasis on quality and artistry. The collection utilizes a specialized dyeing process to infuse Onitsuka Tiger’s signature essence into each denim piece. A standout feature is the brand’s iconic yellow hue, achieved through a meticulous process of bleaching indigo denim before over-dyeing it with a bold yellow shade. This technique creates a distinctive contrast while preserving the depth of the original indigo fabric.
The collection offers a diverse range of denim essentials, including straight-leg and wide silhouette pants, skirts, and jackets. Each piece is crafted to bring a timeless yet modern edge to everyday wear. Apart from denim, the lineup includes versatile apparel, such as sweatshirts and T-shirts, individually printed by Japanese artisans using a double-printing technique that adds texture and dimension to the designs.
Moreover, 2-in-1 garments blending sheer and rib-knit fabrics, alongside soft-touch knitwear, round out the collection. Wide denim pants offer a relaxed yet refined silhouette, while the denim jacket adds a bold edge to any ensemble. Double tee, WS knit cardigan, printed sweat top, and a printed sweat hoodie are included in the collection.
Merging classic rock influences with contemporary style, the SS25 Denivita Collection is already available at Onitsuka Tiger stores.
