The Aeterna collection by Zoya, the House of Tata’s fine jewellery boutique, introduces a new set of designs that carry emotional weight. Hoop earrings, medallions, and rings shaped with open, geometric structures reflect patterns found in nature and ancient symbols. They’re made not just to be worn, but to stay close—through the everyday rhythm of modern life.
Each piece is created with a lightweight, see-through structure inspired by sacred geometry. The collection takes its core idea from the Flower of Life, a symbol representing the connection between all things. Earlier, Aeterna was recognised for its use of purple amethyst, a gemstone often linked to feminine energy. This new edition introduces green amethyst, which brings in a sense of renewal and fresh perspective. Together, the two tones create a quiet contrast that holds both softness and strength.
Amanpreet Ahluwalia, Business Head of Zoya-House of Tata, said, “Aeterna has always held a cherished place in the Zoya universe — its resonance with women is both profound and deeply personal. With this new expression, we’ve added depth and meaning, while also expanding the collection into more elevated and expressive categories — pieces that are beautifully designed to be worn every day. More women are embracing Aeterna, making it their own, and finding a personal connection in its evolving spirit.”
By incorporating rare cuts of purple and green Amethyst, the collection gains both dimension and structure. Each piece, set in rose gold, draws inspiration from both nature and architectural designs. The result is a clear design that doesn’t overpower but still holds its space.
Revathi Kant, Chief Design Officer, Titan Company Limited, said, “Reimagining Aeterna was a deeply thoughtful process. We sought to honour the soul of the original collection while unveiling it through a more contemporary lens—introducing sculptural silhouettes and intricate, geometric detailing. With the addition of Green Amethyst—a gemstone that embodies infinite possibility—we infused the collection with a renewed sense of lightness and luminosity.”
Aeterna speaks to the modern woman who seeks purpose alongside beauty. These pieces move with her from peaceful mornings to evenings that call for something more. The collection isn’t just about adornment, it’s about feeling rooted, aware, and effortlessly strong.
Zoya’s new Aeterna edition is now available, continuing the collection’s legacy while introducing designs that are calm, personal, and purpose-driven.
